汽车市场的前景分析模型

摘要

本文的主要研究意义旨在分析国产汽车和进口汽车各自的市场前景，阐叙国产车和进口车各自的市场优势。发现国产汽车和进口汽车之间的差距。从而给购车的家庭1份购车意见，给销售商1个参考，同时也希望能给国内的生产厂家1份建议！

本文的主要内容即是应用AHP法，分析给出的几款典型家庭用车的市场前景，并用SAS聚类分析对其他汽车进行分类处理，并推测其它汽车的前景，并分析国产车的优劣，为购车者提供购车意见。

通过分析:国产中低档车（车价较低的车）拥有很大1部分购车人群，主要以普通家庭为主。目前仍可以以其低廉的价格，弥补车本身品质的不足。而1部分家庭已经进入高薪水平，所以，在这类购车人群中，品质较高的国产车和进口车是首选。国产跑车虽然已经在近几年推出，但是其品质和外观始终无法和进口跑车相比，国内厂家还需要提高自身的科技水平！

关键词：层次分析、正互反矩阵、1致性、聚类分析、逐步判别。

Abstract

In this article ,the domestically produced automobile and the import automobile respective market prospect was analyzed, and the domestically produced vehicle and the import vehicle respective market superiority was narrated,and between the domestically produced automobile and the import automobile disparity was discovered . I hoped this article can help to buy the vehicle the family to obtain to buy the vehicle opinion, and can help the seller to obtain a advisory opinion, also can give a domestic production factory suggestion!

In this article, I utilized the AHP law to analyze some typical families to use the vehicle the market prospect and utilize SAS (to gather a kind of analytic method) to classify and to process other automobiles . In this article,other automobiles prospects are inferred and guessed.. The domestically produced vehicle merit and the domestically produced vehicle shortcoming is analyzed. This article can help to buy the vehicle the family to obtain to buy the vehicle opinion

Through analysis: In the domestic product the low-grade vehicle (a vehicle rental fee lower vehicle) has the very major part to buy the vehicle crowd, mainly by ordinary family primarily. At present still was allowed by its inexpensive price, to make up the vehicle itself quality the insufficiency. But part of families already entered the high salary level, therefore, bought in the vehicle crowd in this kind, the quality higher domestic product vehicle and the import vehicle were a first choice. The domestic product racing car although already in recent years was promoting, but its quality and the outward appearance throughout were unable with the import racing car to compare, the domestic factory also needed to raise own technical level!

Keywords: analytic hierarchy process, the straight reciprocal matrix, the uniformity, gather a kind of analysis, gradually distinguishes。