跨文化交际与商务沟通在现实中的意义

　　Culture is a specific national concept and value system, these ideas constitute the behavior of people in life, The peoples of the world because of specific historical and geographical gradually formed its own unique cultural traditions and cultural patterns. Intercultural communicative competence is proposed for cultural conflict, and it is a kind of understanding of foreign cultures to

　　So these programmes in order to offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world.

　　Intercultural communication is a form of communication that aims to share information across different cultures and social

　　In business fields，culture becomes into the lever and lubricant influencing those business activities. Thus， cultivating talents with intercultural communication competence is the final purpose of business English teaching. This paper has analyzed the reasons for the lacking of cultivating of intercultural communication competence in business English teaching by using the theories like the relationship between culture and language and communication competence， and then it suggested some ways to cultivate such kind of competence. In these ways， it is hoped that will cultivate more talents with excellent quality of intercultural communication competence and suitable for this age of economic globalization.

　　Assertiveness is the quality of being self-assured and confident without being aggressive. In the field of psychology and psychotherapy, it is a learnable skill and mode of communication. Dorland's Medical Dictionary defines assertiveness as: a form of behavior characterized by a confident declaration or affirmation of a statement without need of proof; this affirms the person's rights or point of view without either aggressively threatening the rights of another (assuming a position of dominance) or submissively permitting another to ignore or deny one's rights or point of view.[3] Think of specific situations when the communication went terribly wrong. Think now about the impact you had on it. You cannot change others, but by being assertive, you can improve the situation! For example, if you feel that your parents didn’t allow you to build strong self-esteem, this you cannot change. What you can change, however, is to take responsibility for your actions now and in the future in order to overcome your insecurity. In short, transform paralysing thoughts in actions.Remember, individuals are

　　[1].The Influence of Culture in The World of Business P46

　　[2] Lauring, Jakob (2011). Intercultural Organizational Communication: The Social Organizing of Interaction in International Encounters. Journal of Business and Communication 48.3: 231–55.

　　[3]assertiveness in Dorland's Medical Dictionary