Business Fundamentals and Business Communication 国际商务导论与沟通Word

　　Business Fundamentals and Business Communication 国际商务导论与沟通Lecture 1: Introduction

　　当代商务简介

　　What to cover today:1. 2. 3. 4. 5. Course description The nature of business Forms of business ownership Franchising Business mission and company profile

　　Exercises

　　1. Course description

　　A map of your exploration in this course …

　　money (capital profit)

　　company

　　products (goods services)

　　people

　　What is business?

　　market

　　communication conferences, negotiations trips

　　countries cultures

　　2. The nature of businessBusiness is: the exchange or trade for things people want or need the production, distribution and sale of goods and services for a profit a goal-directed behaviour aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at a profit (Source: Jones, 2007. Introduction to Business: How Companies Create Value for People)

　　3.2 Sole proprietorshipadvantages disadvantagesD4: lack of continuity If the owner dies or becomes too ill to manage the business, there is no separate legal entity in existence with which the public, creditors, suppliers or employees can deal to ensure the continuity of the business.

　　3.3 Partnership3.3.1 Oral vs. written agreement articles of partnership 合伙章程

　　names of the partners name of the partnership location of the partnership purposes of the partnership duration of the partnership capital contributions by partners rights and responsibilities of partners allocation of profits and losses among partners dissolution (破产清偿) procedures

　　3.3.2 General partnership 普通合伙 企业 vs. limited partnership 有限 合伙企业 3.3.3 Advantages disadvantages

　　3.4 Companycompany

　　publicly owned

　　quasi-publicly owned

　　privately owned

　　profit

　　non-profit

　　privately held (S corp., LLC)

　　publicly held (usu. C corp.)

　　publicly owned companies: established by the government, e.g. the U.S. Postal Service, big 4 banks in China, CNPC, Sinopec, CNOOC quasi-publicly owned companies: established privately, but operated for public service and with high degree of government regulation and protection, e.g. private schools and

　　hospitals private companies: established privately and operated for private interests; including the bulk of existing companies

　　profit private companies: established to carry out business for profit-making purposes

　　non-profit private corporations: established for charitable or religious purposes

　　Sample mission statementsNike Our mission for the Nike brand is: To bring inspiration and innovation to every athlete in the world. Alibaba Alibaba Group (Alibaba for short) is a global ecommerce leader basing in China. Alibaba has 7 subsidiary companies, business involving the B2B, C2C, online payments, software service, search engine, online advertising, local living and consumption community etc. Alibaba is committed to building the world‘s leading e-commerce infrastructure and high quality online living platform.

　　5.2 Company profile

　　Company history Founders and/or current top managers Major line of business Location and subsidiaries Markets Staff size Production capacity Annual turnover/sales Awards

　　2. Find out the business focus of the top 10 franchise brands in 2009 listed by Entrepreneur Magazine