Chartboost如何帮助游戏开发者得到最高的eCPM

Chartboost如何帮助游戏开发者
得到最高的eCPM
Scott Yoo
亚洲区总经理
游戏

游戏对话
316
257
249
211
138
116
110 110
100
97 97
94
83
81 81
68
56
50
44
40
36
31 31
27
3
51%的前500名免费游戏用Chartboost
51% of the top 500 free games use Chartboost
4
434
207
151
117
107
102
97
84
83
58
56
54
52
49 49 49
47
44
34
30
29
27
22
21 21
Chartboost在安卓平台更强大
Chartboost dominance is even stronger on Android
变现有两个主要部分
5

CPI eCPM
95-99% 1-5%
Monetization has 2 key components
6
每周什么时间?
What day of the week?
7
周六的流量最多
13%
13%
14%
14%
15%
16%
15%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Saturdays have the most traffic
8
周末的eCPMs最高
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
eCPM is highest on the weekends
9
周六的盈利也最多
13%
13%
13%
13%
15%
17% 17%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Saturdays are the most profitable day
13%
13%
13%
13%
15%
17% 17%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
10
周三可以测试上线
Soft-launch on a Wednesday
13%
13%
14%
14%
15%
16%
15%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
11
周五是’一周的起点'
Consider Friday’s as part of the weekend
12
操作系统和机型？
What OS and Device?
13
在iOS, 新的系统很外就普及化
iOS 8 Share iOS 7 Share iOS 6 Share
iOS
iOS
iOS
on iOS, new OS takes over quickly
14
在安卓上, 系统升级相对需较多时间
Gingerbread
Ice Cream Sandwich
Jelly Bean
KitKat Lollipop
KitKa
t
Jelly Bean
Ice Cream Sandwich
Gingerbread
Lollipop
on Android, transitions take much longer
15
iPad是苹果手机内最赚钱的机种
iPad is most profitable iOS device
$2.14
$1.85
$1.51
iPad iPod
+50%
16
在安卓上则是三星Samsung Galaxy S5 和
S4
Ad Revenue
Impressions
on Android, Samsung Galaxy S5 & S4
17
游戏种类？
What Category?
18
Insert Category Matrix Heatmap you showed during the
meeting
$2.6
$2.2
$2.0
$2.0
$1.5
$1.4
$1.0
$1.0
$0.8
$0.8
$0.6
$0.6
$0.5
$0.5
$0.3
$0.2
$0.2
$0.1
0 0.75 1.5 2.25 3
Card
Role Playing
Casino
Action
Adventure
Word
Arcade
Dice
Puzzle
Educational
Board
Strategy
Simulation
Trivia
Casual
Family
Racing
Sports
角色扮演类
(RPG)玩家比策略
类(Strategy) 玩
家值钱4倍多
19
RPG players 4X more valuable
than Strategy players
$2.8
$2.0
$2.0
$1.7
$1.2
$1.2
$1.1
$1.1
$1.0
$0.9
$0.8
$0.8
$0.8
$0.7
$0.6
$0.5
$0.5
$0.1
0 0.75 1.5 2.25 3
Dice
Casino
Role Playing
Sports
Adventure
Racing
Simulation
Strategy
Action
Trivia
Educational
Family
Arcade
Card
Puzzle
Board
Word
Casual
20
骰子类和博彩类
游戏有最高的
CPMs
Dice and Casino games have
the highest CPMs
21
国家
What Country?
22
巴西，印度尼西亚和土耳其的游戏对话
正在迅猛增长
70
%
9%
7%
3%
11%
55
%
12
%
10
%
9%
14
%
30
%
17
%
18
%
16
%
19
%
APAC Americas EMEA
Game sessions in Brazil, Indonesia and Turkey growing
quickly
23
法国，俄罗斯和德国是继美国后赚钱最多的
国家
14%
13%
13%
12%
7%
7%
6%
6%
5%
5%
3%
3%
3%
2%
2%
France
Russian Federation
Germany
United Kingdom
Taiwan
Australia
Canada
Korea, Republic of
Turkey
Thailand
Indonesia
Italy
France, Russia, and Germany are the biggest money makers after
US
24
每个国家的分类都不同
Every country has a different category profile
25
纸牌游戏(Board)在土耳其最流行
Board games are very popular in Turkey
26
韩国最流行的是角色扮演类游戏（RPG）
RPG games are very popular in South Korea
27
CA
US
BR
$1.85
$1.40
$0.74
GB
SA
RU
$1.14
$0.97
$2.00
JP
AU
$1.85
$1.90
CA
US
BR
$2.48
$2.10
$1.16
GB
SA
RU
$1.80
$0.97
$2.02
JP
AU
$2.42
$2.78
通过每个国家的CPI来估算LTV
Estimate LTVs through CPIs by country
28
?通过数据获得更高eCPM
?不要忘记免费的工具！通过
Chartboost提供的免费平台和SDK进行
交叉推广
@chartboost