国际市场营销翻译(部分)

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Aus - 0.1

Product产品

Cosmetics and toiletries化妆Skin care皮肤护理

WE - 0.1

Africa非洲/ME

- 0.3

EE - -

NA - -

LA - -

AP - -

Cosmetics and toiletries化妆品Skin care皮肤护

Source: Note: Key:

Euromonitor International

– Signifies no presence or negligible share

WE=Western Europe; EE=Eastern Europe; NA=North America; LA=Latin America; As=Asia-Pacific; Au=Australasia; Af/ME=Africa/The Middle East

来源:欧睿国际

注:-表示不存在或微不足道的份额

关键:我们=西欧;EE =东欧;钠=北美;拉=拉丁美洲;=亚太;非盟=大洋洲;房颤=非洲/中东/我

APPENDICES

Financial Summary

EUR million百万欧元

2002

2003

2004

2005

200

Net sales销售净额

% growth net sales净销售额增长 Operating profit营业利润

% growth operating profit增长的营业利润 Net profit净利润

% growth net profit净利润增长 Operating margin (%)营业利润率 Net margin (%)净利润率

Shareholders' equity股东权益

Earnings per share (EUR)每股收益 Number of employees员工数量 Net sales per employee平均销售额 R&D expenditure研发支出

R&D expenditure as %研发支出% net sales净销售额 Capital expenditure资本支出 Capital expenditure as资本支出 % net sales净销售额 Advertising expenditure广告支出 Advertising expenditure广告支出 as % net sales净销售

4,742

4.4 471 1.1 290 1.8 9.9 6.1 1,727 3.40 18,183

0.3 93 2.0 242 5.1 1,301 27.4

4,435 -6.5 455 -3.4 294 1.4 10.3 6 1,831 3.50 18,249

0.2 97 2.2

4,546 2.5 483 6.2 296 0.7 10.6 6.5 1,033 3.90 16,492

0.3 101 2.2

4,776 5.1 531 9.9 335 13.2 11.1 7.1 1,293 4.36 16,769

0.3 109 2.3

5,120 7.2 477 -10.2 668 99.4 9.3 13.1 1,790 2.93 17,172

0.3 118 2.3

161 3.6 1,297 29.2

163 3.6 1,334 29.3

128 2.7 1,417 29.7

114 2.2 1,603 31.3

Source: Euromonitor International from company reports Note: Year end December 来源:欧睿国际公司报道 注意:今年12月结束

Company Background

Summary 2 Year 年份 2007

Beiersdorf AG: Historical Development

Topic 主题

Product launches

Description 描述

Beiersdorf's Nivea Beaute

emphases volume in two new make-up products. A Volume Impact mascara replaces Nivea’s Max Impact mascara that launched in 2005. A new lip-gloss line

Volume Shine Glace comes in six shades. Both products launch in European outlets in June.

拜尔斯道夫的妮维雅Beaute重点在两个新的化妆产品。卷睫毛膏睫毛膏取代妮维雅的Max影响影响,在2005年推出。一个新的唇彩光芒糖渍有6种颜色线卷。这两种产品在欧洲媒体6月推出。

产品发布

2007

Product launches

Dermocosmetic brand Eucerin rolls out its latest skin care innovation in Europe. Hyaluron-Filler marks the brand’s will to forge ahead in the anti ageing skincare segment. The relaunch of another anti ageing product, Modelliance - formerly produced by Beiersdorf’s

discontinued Onagrine brand - also joins the Eucerin family.

产品发布 Dermocosmetic品牌优塞林在欧洲

推出其最新的皮肤护理创新。

Hyaluron-Filler标志着品牌的开拓进

取的抗衰老护肤品。重新启动另一

个抗衰老产品,Modelliance -以前由

拜尔斯道夫的停止Onagrine品牌也

加入优塞林家族。

2007 Distribution & logistics Brazilian subsidiary of Beiersdorf

AG begins the online sales of its

products under the Nivea brand in

February.

巴西子公司拜尔斯道夫公司股价开

始在线销售的产品在2月妮维雅品

牌。

Launch of La Prairie’s Caviar

Collection, which uses caviar

extracts and sea proteins for lifting

and illuminating. La Prairie Skin

Caviar Luxe Body Emulsion, a

body lotion that contains a

contouring complex, is said to

discourage the formulation of

cellulite. La Prairie also launches

Cellular Radiance Concentrate

推出拉草原鱼子酱的集合,它使用

鱼子酱提取物和海洋蛋白质起重和

照明。拉草原皮肤鱼子酱华美的身

体乳液,一个身体乳液,其中包含一

个轮廓线复杂,据说阻止脂肪团的

形成。拉草原也推出手机辐射集中 分销和物流 2007 Product launches 产品发布

Pure Gold, which contains 24k gold particles.

2007

Advertising & marketing

Beiersdorf launches the first UK advertising campaign in 13 years for its longest running product, Nivea Cream.

拜尔斯道夫发射13年来首次英国广告活动的时间最长的产品,妮维雅霜。

Beiersdorf has expands its portfolio into the Czech Republic and the Slovak Republic markets with the launch of its dermocosmetics range, Eucerin.

拜尔斯道夫已扩大其投资组合为捷克共和国和斯洛伐克共和国市场发起的dermocosmetics范围、优塞林。

广告与营销

2007 Geographic expansion

地理扩张

2007 Product launches

Beiersdorf incorporates a bronzing cream into its Nivea for Men Summer Look range.

拜尔斯道夫集成了一个古铜色乳霜到妮维雅男士夏天看起来范围。

Beiersdorf AG plans to acquire a stake in Chinese hair care and styling company C-BONS Hair Care (Slek, S-Dew, Maestro and Hair Song brands) , part of Chinese consumer products group C-BONS Holding, in order to accelerate its expansion in the Chinese market. 拜尔斯道夫公司股价计划入股中国护发和样式公司美发护发(Slek S-Dew,大师和头发歌品牌),中国消费品集团丝宝集团控股的一部分,以加速其在中国市场的扩张。

产品发布

2007 Acquisitions

收购

2007 Restructuring

Beiersdorf AG sells its Hirtler

GmbH soap factory in Heitersheim, Germany. With the sale of Hirtler GmbH, the restructuring of the supply chain organisation at

Beiersdorf AG is almost finalised. 拜尔斯道夫公司股价出售其在Heitersheim Hirtler GmbH肥皂厂,德国。与Hirtler GmbH是一家现代化的、可靠的销售,供应链组织的重组在拜尔斯道夫公司股价几乎完成。

Beiersdorf sells both its production and logistics facilities in France. 拜尔斯道夫在法国销售其生产和物流设施。

La Prairie opens the doors to its second travel-retail flagship located at Hong Kong International Airport.

重组

2007 2007

Restructuring 重组

Distribution & logistics

分销和物流 拉草原打开大门的第二旅游销售旗

舰店位于香港国际机场。

Nivea Deodorant Extra Whitening

Night Cream 3 In 1 is the first

evening deodorant that whitens the

underarm skin and provides 24h

protection against body odour. Its

formula reduces dark spots and

smoothes skin even after waxing or

shaving.

妮维雅除臭剂额外的美白晚霜3 1是

第一个晚上除臭剂,美白腋下皮肤并

提供24小时的保护身体气味。其公

式减少黑斑,抚平皮肤即使打蜡或剃

须。 2006 Product launches 产品发布

2006 Product launches Beiersdorf launches anti-ageing

skin care range DNAge Cell

Renewal. The range consists of

day, night and eye care products

which were designed to rejuvenate

the skin from the cell's core with

patent-pending formulas containing

a combination of folic acid and

creatine to stimulate cell renewal.

拜尔斯道夫启动抗衰老护肤范围

DNAge细胞更新。范围由天,晚上和

眼部护理产品是为了恢复皮肤细胞

的核心与新公式包含叶酸和肌酸刺

激细胞更新。 产品发布

2006 Product launches Beiersdorf's La Prairie launches its

make-up range in Europe and

Russia for the first time.

拜尔斯道夫拉草原发射它的构成范

围首次在欧洲和俄罗斯。

Beiersdorf's French affiliate plans

to sell its production and logistics

facilities.

拜尔斯道夫的法国子公司计划出

售其生产和物流设施。

Beiersdorf establishes a fully

fledged Affiliate company in Jebel

Ali Freezone Authority in Dubai.

拜尔斯道夫建立一个完全成熟的

附属公司在阿里山港口Freezone

权威在迪拜。 产品发布 2006 Divestments and demergers 资产剥离和分拆 2006 Geographic expansion 地理扩张