GANSO 最终Word

　　区域经济学作业英文版

　　Chris Dasiy Belle Summer Siobhan

　　136210003 136420035 136630008 136330399 136330821

　　区域经济学作业英文版

　　Contents●

　　Company Profile Tian Yi region Nottingham University of Ningbo Conclusion

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　　2016/4/10

　　区域经济学作业英文版

　　Company ProfileGanso is the best spokesman of delicate gift shop in china. Established in Taiwan in 1981 Enter into chinese mainland in 1993 Certificated by ISO9001, HACCP and QS 7 subsidiary corporations and more than 500 stores in 53 cities

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　　Ganso’s management

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　　Analyze of Tian Yi region1、Transportation

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　　3、competitionThere are almost 30 cake and ice cream shops around the Tian Yi square

　　Competitors’ strategy: Transferring goods for free Do whatever you want by yourself

　　We can drew a conclusion that the competition is fierce for Ganso

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　　4、purchasing powerIn Ningbo, the average wage of the working class is usually 4,170 yuan per month. The minimum wage is about 2,000 to 3,000 for general workers

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　　5、customerTian Yi square is a public place with the maximum visitors flow rate in Ning Bo. At usual time, the visitors flow is 200 thousand, and at holidays the visitors flow is more than 400 thousand. Ganso’s target consumers are children, young people and white collar.The region attracts many people to go shopping and relax.

　　so there are many potential consumers. The market is large.

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　　Analyze of Nottingham University of Ningbo1、Transportation

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　　There are 7 colleges in this area and there are lots of public stations in every college. So it ’s easy for people to get to the Ganso shops. And like my partner says, the subway road in Ningbo city will go through the area. And at that time, not only the local students, but also students in the Ninbo University may go to visit the Ganso shop. So, opening Ganso’s ice cream cake shop here has the transportation advantage.

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　　2、Cost

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　　Ganso is g

　　ood at producing ice cream cake. So, one of their costs is refrigeration. Besides, due to the concussion of the imported,private and chain bakery, Ganso is lack of the competition now. High price and rarely famous signboard makes it hard to earn more profit. Then, compared to the Tian Yi Square, the land cost is lower. From the data we get on the internet. The cost for the Ganso shop in the University of Nottingham Ningbo China is about 15,000 yuan per month.

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　　3、competition

　　Let ’s see this picture. These red points are the location of other cake shops. From the picture, we can see that there are lots of cake shops in the University of Nottingham Ningbo China. However, these stores’ average price are from 6.0 yuan to 20.0 yuan. And the Ganso’s average price is 34.0 RMB. We can say that the Ganso is the luxury in the cake industry. In the area where is full of students, they prefer to buy something cheap frequently. But they will buy expensive cakes when someone has a birthday or there is something to celebrate. So, my final collision is: Ganso has a relatively stronger competition.

　　The University of Nottingham Ningbo China was the first Sino-foreign university to open its doors in China. It established in 2004. The cost of living in Ningbo is much more expensive than in many cities in china. The cost of living in Ningbo for a single international student is estimated at 2500-3500 RMB per month including accommodation, meals, entertainment and other necessities depending on life style.

　　Entertainment per monthElectricity/water/phone/public transport per month

　　800-1000 RMB150-200 RMB

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　　Cost for individual items MacDonald's Combo mealMovie tickets Take-away pizza

　　30 RMB30-80 RMB 30-50 RMB

　　What ’s more, the tuition for a single student is 80,000 for one year. So the students from Nottingham university definitely have the purchasing power to buy Ganso’s cake.

　　Milk per literCoca Cola per can Coffee, cappuccino or latte

　　10 RMB2.5-5 RMB 18-30 RMB

　　Meal at food court (per person)Meal at restaurant (per person) Local calls made from a publictelephone (per minute) Local calls made from acell-phone (per minute) Bus fare per trip Taxi - 3 km ride Haircut Visit to doctor

　　10-20 RMB30-100 RMB 0.3 RMB 0.3-0.6 RMB 1-2 RMB 12 RMB 30-50 RMB 50-200 RMB

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　　5、customerAround the Nottingham University of Ningbo, there are so many education institutions like Zhejiang University, Ningbo Science Institute, Zhejiang Wanli University, Ningbo garment vocational and technical college and so on

　　. In this area, the number of students is huge. Students have been the biggest purchasing power to drive surrounding economic develop. Most students like to eat desserts. Ganso is mainly selling cakes and desserts, it will quiet great to satisfied the tastes of students. I think probably no one could refuse to cakes, so Ganso cake have great market in the vicinity of the University of Nottingham. Students have become the main target customers of Ganso to develop business in the surrounding of University of Nottingham.

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　　Final Score

　　Two places perform good. Tian Yi region has better behavior

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　　ConclusionFrom this comparison, we can see the gap between the Tian Yi region and the Nottingham University of Ningbo. First, they both have a convenient transportation. However, due to the Tian Yi region is the business center, its cost is higher than the Nottingham’s. On the contrary, its competition ability it also higher than the Nottingham’s because there is little ice cream cake stores around universities and students can’t buy too many ice cream cakes unless there is something to celebrate. Besides, students are still not producers, but consumers. So, they don’t have too much money to spend. And this is the reason that Tian Yi’s purchasing power is stronger than the Nottingham’s. Finally, let’s talk about the customer. Even there are tens of thousands of people in colleges, their mobility is not good, especially that they don’t want to go out just for a cake. By comparison, we can see that Tian Yi region is full of people and they are not resident population. So, more people may go to the Ganso stores because of the curiosity. So, we think Tian Yi is better than Nottingham on this point. Now, let’s see the final score. The Tian Yi Region : 39. The Nottingham University of Ningbo : 38. So, our group’s final decision is: choose Tian Yi region to build another Ganso ice cream cake store

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　　Thank you!