FedEx-Corporation-SWOT-Analysis联邦快递公司的SWOT分析毕业论文外文文献翻译及原文

　　毕 业 设 计（论文）

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　　文献、资料中文题目：1.联邦快递公司的SWOT分析2.弗雷德史密斯和联邦

　　文献、资料英文题目：1.FedEx Corporation SWOT Analysis2.Fred Smith and FedEx

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　　翻译日期： 2017.02.14

　　英文文献资料（一）

　　FedEx Corporation SWOT Analysis

　　FedEx offers overnight courier services, freight services, logistics solutions, and business support services. It operates the world's largest express transportation company. FedEx has a strong brand image. During 2009, the company was named the Fortune's sixth best admired company all over the world. Strong brand image besides driving domestic revenues, facilitates international expansion. However, the company is threatened from the growing popularity of

　　1.Strengths

　　（1）Strong brand image

　　FedEx has a strong brand image. It is amongst the most recognized names in the globe express delivery services segment. For instance, during 2009, the company was ranked seventh in FORTUNE magazine’s “World’s Most Admired Companies” list, the eighth consecutive year the company has been ranked in the top ten on the list. In addition, FedEx continued to be rank highest in customer satisfaction in the University of Michigan Business School National Quality Research Center’s American Customer Satisfaction Index in the express delivery category. More recently, in March 2010, the company was named as the top 20 world’s most admired companies, according to a survey published in FORTUNE magazine. In its annual report on corporate reputation, FORTUNE magazine listed FedEx as the 13th most admired company.

　　The company operates its four business segments under the FedEx brand name: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx promotes its brand through print and broadcast advertising, corporate sponsorships, and special events. The company's advertising and promotion expenses were $379 million in FY2009, $445 million in FY2008, and $406 million in 2007.The company's strong brand image drives its retail business.The strong brand image besides driving domestic revenues, facilitates international expansion as well.

　　（2）Large scale of operations

　　FedEx provides transportation, e-commerce, and business services.The company operates through four business segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx