Industry Report - Market Research in China

CONTENTS
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August 2011

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IBISWorld Industry Report

7432





Market Research in China
August 2011



About This Industry ................................. 2
Industry Definition ......................................... 2
Main Activities ............................................... 2
Similar Industries .......................................... 2
Additional Resources .................................... 2
Industry Performance .............................. 4
Executive Summary ...................................... 4
Key External Drivers ..................................... 4
Current Performance .................................... 5
Industry Outlook............................................ 7
Industry Life Cycle ........................................ 9
Products & Markets ................................. 10
Supply Chain ................................................ 10
Products & Services ..................................... 12
Demand Determinants .................................. 13
Major Markets ............................................... 13
International Trade........................................ 14
Business Locations ....................................... 15
Competitive Landscape ........................... 17
Market Share Concentration ......................... 17
Key Success Factors .................................... 17
Cost Structure Benchmarks .......................... 18
Basis of Competition .................................... 19
Barriers to Entry ........................................... 20
Industry Globalization .................................. 21
Major Companies .................................... 22
Shanghai ACNielsen Marketing Research Co.,
Ltd. ............................................................... 22
Research International China Ltd. ............... 23
IPSOS China ................................................ 23
Synovate China ............................................ 24
Millward Brown-ACSR ................................. 24
Other Players ............................................... 25
Operating Conditions .............................. 28
Capital Intensity ........................................... 28
Technology & Systems ................................ 28
Revenue Volatility ........................................ 29
Regulation & Policy ...................................... 29
Industry Assistance ...................................... 30
Key Statistics ........................................... 31
Industry Data ....... ......................................... 31
Annual Change ............................................ 32
Key Ratios .................................................... 33
Jargon .......................................................... 33
Market Research in China