高继伟 140202100 科技英语翻译 exerice 2

　　2. Murdoch Pulls out of Google

　　The biggest, most powerful, andonce-thought-to-be indestructible print media outlets have arrived at their moment ofreckoning. For a decade, the likes of theLos Angeles Times, The Washington Post,and The New York Times (not to mentioninnumerable other oudets), have offered uptheir best work on a silver, online platter--for free. Look at where it got them. Thefirst is in jeopardy of closing up shop, thePost has shuttered its domestic bureaus,and the Gray Ladys just eliminated some100 newsroom jobs, the second such movein two years. Rupert Murdoch, theoutspoken Aussie head of News Corpwhose empire spans from the Times of London to the most august business publicationin the United States, The Wall Street Journal. For months now, he has been rantingabout the free consumption of news online.His radical idea? Murdoch wants to stopGoogle from indexing his sites, and hewants Microsoft to pay for the privilege instead. In other words, he wants someone topay for the stuff his journalists produce.

　　A chorus of bloggers is crying that theold man's thinking cuts against the force ofhistory--namely, that information wants tobe free, and that any future-minded company ignores that fact at its peril. Techdirtsays the news baron is a hypocrite. BoingBoing says Murdoch's threat to block searches and shroud his sites with paywalls isnothing more than a bluff. Think again.This isn't a doddering old coot who doesn'tget the Web. Murdoch is a savvy business-man who just might lead an industry backinto the reality-based community. With billions in cash on hand, he can afford short-

　　term losses as his properties experiment withstrategies that do not involve the essentialuntenability of giving the product away. Andonce he proves that a news publication canpoke Google in the eye and survive, otherswill follow suit. After all, if they don't,Murdoch may be the only one left standing.

　　默多克退出谷歌

　　最大的，最强大的，一度被认为坚不可摧的印刷媒体已经到了危急时刻。在过去的10年里，像洛杉矶时报、华盛顿邮报和纽约时报（更不用说无数其他oudets）已经将其最好的文章在网站上提供免费阅览（意译法）。我们来看看它们现在的处境（意译法）。首当其冲面临倒闭的华盛顿邮报已经关闭了美国分部；纽约时报也随即裁掉了100名编辑室员工，这已经是两年以来的第二次了。心急口快的Rupert Murdoch是澳洲新闻公司董事长，他的新闻帝国横跨全球，包括伦敦的泰晤士报和美国最威严的商业出版物--华尔街日报（增译法）。几个月来，他一直在抱怨说在线新闻应当收费。而他激进的想法呢？默多克想阻止谷歌继续检索他的网站，而让微软来为这些服务付费。换句话说，他希望有人给那些记者们写的文章掏钱。（增译法）

　　一群网友叫喊说那老头的想法与历史发展潮流相斥（意译法）--即，信息是自由的，任何忽略这一事实的前卫公司都将自食其果。Techdirt认为默多克这个新闻大亨是个伪君子。Boing声称默多克威胁用收费墙阻隔搜索保护自己的网站的做法只不过是虚张声势。我们再想想。这可不是一个老态龙钟根本不上网的傻瓜。默多克是个精明的商人，他可能会带领一个行业重归实体社会。手握几十亿现金，他完全经得起短期困损，并且在根本不考虑将财产拱手让人这一靠不住的策略前提下同时进行他的财产试验。一旦他证明新闻出版业可以叫谷歌好看，生存下来，那么其他人也必将效仿。（意译法）毕竟，如果他们不这么做，默多克可能是唯一屹立不倒的。