PACKAGE DESIGN NOW

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! Does. Practically everything you buy comes in some sort of package? Some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.

Preface

Packaging design marketing and consumer psychology , relation result. Different fonts of different semantic and information transfer .For example :the bold and the Chinese foreign language san serif font ,the way to convey a clear sense of modern ;the oldest form of old Rome and the Chinese of the Song typeface ,as derived from the classical culture ,which naturally with a quiet sense of authority and vigorous ,stable sense of dignity ,there is a having an antique flavour of a sense of beauty, this two fonts have completely different meanings ,subliminal visual features .

Color on the consumer effects can be said to be very important ,but the success of the color design can let people ,such as frank, pure ,strong ,lively ,gorgeous ,bright etc. .Packaging color is often about people emotional ,mental and action ,it is like a melody ,clearly show their visual features ,use of color and to commodity produce demand direction ,this product is a basic principle of packaging sales .

Product packaging in the consumer psychology packaging design is a direct services for the vast number of consumers ,therefore ,in the design of the packing should first consider the consumer psychology ,this is also the market consciousness ,only in this way can we do the marketable products .

Packaging design from belongs to the product ,different products have different objective requirement .Creative positioning ,composition ,use of color ,text arrangement should be built around the consumer product knowledge and conception .

Consumers in order to meet their consumption needs ,always have some personal act or engage in economic activities is the desires and thoughts ,this desire and ideation in psychology is called motivation ,in the marketing is called the purchase motivation ,or shopping motivation .

As we all know ,packaging design unlike painting that can freely, it has some limitations, such as must understand and adapt to the performance of merchandise ,consumer groups ,regional sales and printing technology and other objective factors .

How to meet and achieve the consumer psychology, in the process of packaging design ,we can from several aspects to be considered :comfortable and recognition to consumers :general feel of the scale, size and weight of moderate modest styling ,plus the beautiful graphics ,color ,characters ,and the value of the goods ,tastes coincide .

This kind of consumers in the purchase of force permission scope, in order to get the individual or family is comfortable,ugg boots 2012, always in the garment, feed ,live ,row about ,buy the best ,most comfortable products ,in order to satisfy their own desires .

Such as high-grade food packaging should highlight the quality of finish ,composition with scientific and rational ,consistent with human on nutritional needs .Stimulation: through the appearance to meet their desire ,taste ,visual and taste .

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! Does. Practically everything you buy comes in some sort of package? Some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.

In order to meet the need of the goods ,the packaging design should fully demonstrate the product color ,flavor, or the appearance of the commodity image ,so that consumers see packaging will have the desire to purchase ,make its make purchase decisions .

Such consumer especially curious desire ;quest is particularly strong, it is to promote the purchase of one of the motivations of .Tranquility: in medicine ,health products ,such as the s four jewels packaging design ,generally using smooth grave modelling ,deep or indifferent tone ,rigorous and symmetrical pattern ,simple texture ,generic structure techniques .

This kind of commodity packaging design can highlight its associated with good health function ,action ,effect and safety ,health and other characteristics .Simple :from ancient ware shape ,pattern ,color ,referring to the ancient material, constitute the entire packaging appearance .

This kind of commodity packaging design focused on the display of goods of a certain symbolic meaning or social influence .Packaging design has become the whole art design in the area of most market awareness of the design .

The visual language and perfect artistic expression to influence consumer perceptions and psychological .The United States of America packaging design in comparison a packaging works when stressed ,a successful packaging design the picture is not beautiful ,but in the successful transmission of information to consumers ,although some packaging looks very beautiful ,but did not achieve its purpose in the design ,can help to complete the sales strategy ,but also is not good packaging design .

Truly creative design language ,should be in their particular consumer culture ,economic background guide and enhance their aesthetic taste and cultural tastes ,the guidance and promotion is in equality and respect in the idea ,let consumer feel warm and not refuse .

To sum up ,sales packaging should put the goods the most characteristic element ,through the design of language transfer to consumers ,with its own unique personality ,style and charm located on the similar goods, and thus cause the attention of consumers ,to move the consumer desire to buy . Structure and application materials are essential to the album, the album's structure design is an important part of the album packaging, material is the basis of the album packaging. We must first understand the packaging structure design includes the basic principles which the mechanical design, packaging materials, as well as the relationship between the structure and materials.

Packaging is designed to strategic objectives to follow relevant marketing background and a brand and. Regardless of the packaging design is a new product or service to existing products, its fundamental purpose is to promote sales, process and the realization of this goal is the rapid clearly convey the essence of the brand and products. Using the material properties in the design of the album itself and packaging to show character album features, the inherent property of structure and material, the album has been fully combined with the understanding of modern

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! Does. Practically everything you buy comes in some sort of package? Some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.

packaging design, the development and tendency. This is to understand the consumer psychology, to understand the psychological characteristics of consumers, make the bag material collocation, realize the modern packaging design strategy, to allow consumers to have the desire to buy.

Subject

1.The basic principle of mechanics, the package structure design

Mechanical properties of vessel not only related to the structure, but also with the mechanical properties of materials are closely, so we must study the mechanical properties of materials. Mechanical properties are determined by the experimental method, the tensile and compressive experiments to test.

The tensile mechanical properties of materials

When the structure design, the general stress requirements of material in the elastic range. But when the characteristics of stamping production，engineering should use plastic deformation

The stiffness of structure

The stiffness of a very important issue to consider is the structure of the packaging design, packaging container such as a carton, carton, plastic containers must have a certain rigidity of the structure, namely the ability to resist deformation, so as to better protect the good products and structure itself. Generally speaking, provides a method for stiffness: the choice of material elastic modulus, improve the material thickness and the flexural section modulus increase in structure reinforcement.

The stability of the structure

When the slender rod or thin wall structures under pressure, that is the stress is far below the strength limit of the material, but also Due to the loss of balance and sudden rapid deformation, even damage, this phenomenon is called the instability.

2.The design of packaging materials

The utility of modern packaging materials is very extensive, the selection of materials in packaging design is usually applicable scientific, economic, the basic principles of. Packing material is the most commonly used to include four categories: paper, plastic, metal and glass. Paper packaging materials include paper, cardboard corrugated three categories

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! Does. Practically everything you buy comes in some sort of package? Some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.

3.The relationship between the structure and the material

Structure and material are closely related. On the one hand, the special structure can provide, improve the toughness and strength of materials; on the other hand, the special characteristics of the material itself determines its suitable and not suitable for structural design. The material process, process to determine the design; conversely, the material will restrict the production process,

production process and can produce qualified to design. In the design of product packaging and other involved in the design of the structure, the relation between the material and the structure is an important problem that designers have to face. In modern packaging design, which can not be replaced and relationship between packaging and materials, from design to material, from material to design ways of thinking for the designer provides unlimited possibilities. In the fusion materials and packaging, designer personal emotion and distinctive style often branded materials. Visible, material is the extension of packaging packaging, sublimation.

4.Understanding of consumer psychology and consumer

Aimed at the sales promotion function of packaging is consumer, packaging design should be based on the consumer aesthetic, preferences, consumption habits to carry out positioning design. As a packaging designers do not understand the consumer psychology, the work will be a blind, and thus affect the product sales. Consumer psychology is about the psychological benefits, the pursuit of aesthetic psychology, the pursuit of fashion, the pursuit of brand-name heart, psychology, conformity, love psychology; modern packaging design strategies have grade packaging,

convenience packaging strategy, supporting the baggage loading strategy, with the packaging strategies of gifts, update the packaging strategy reusable packaging packaging strategy, strategy, enterprise collaboration, green packaging strategy.

5.Packaging material combination

One is based on the material design of packaging structure, another is to design packaging design, then according to the other for materials. Regardless of which method to use, the result is the same, the material into the packaging structure, different designers have different design styles, but the material is always an important design element. Only select the method corresponding, cleverly to material characteristics into the design, in order to give full play to the unique charm of the material, so as to better services for the products, the content of the product to be fully expressed. Collocation is not simply the material together, but in the overall aesthetic vision, to adjust the type, texture, texture, luster and so on the different style, will play the potential performance of the material and material style to the best state, the com. integral style and packaging material, thus leaving a different style impression people. For example, food, dried flowers, soap, card, cigar these common items, all loaded into the wooden box, with beautiful flowers and delicate buckle, the packaging is no longer ordinary, given its noble temperament.

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! Does. Practically everything you buy comes in some sort of package? Some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible.

Simple materials in use if meticulously, accessories exquisite, can thoroughly to remould oneself to show a new look and unique temperament. Visible, accurate and full use of materials and recycled materials texture, which echoes with the overall style, reconstruction of harmonious unity of language and packaging material showed the most appropriate, is the key to the success of packing material and structure design.

6.The development and trend of modern packaging design.

Modern packaging design -- ecological environmental protection packaging Ecological materials production packaging refers to product packaging design, coping resources and minimal energy consumption, minimum impact on the environment, recycling economy and to the highest, ecological balance. The characteristics and functions of ecological environmental protection packaging: ecological and

environmental protection function of ecological environmental protection, transfer information, ecological environmental psychology induction, ecological environmental image identification.

The value of dynamic packaging design

Dynamic packaging is a "change" word for the spindle, the people and people, people and things, man and environment organically linked together. The main significance lies in: the packaging and packaging and product, between, between packing and manufacturers, packaging and consumer packaging and the environment, interaction. The characteristic of dynamic packaging is the biggest has very strong interaction. The package structure and material related to product packaging can play work effectively in product protection and transport,

And then ultimately affect the consumer satisfaction of the product, so the packaging structure and the choice of packaging materials are the most important work. To choose which kind of structure and materials of which, the existing resources sometimes depends on the market, sometimes using new technology and new invention. In either case, the basis for packaging design are determined by various design factors.

Summary

In the minds of consumers, the packaging is the product. On the album, the album is the entity structure of product visual marker. Packaging designers only

understand consumer psychology and consumption habits, the intrinsic properties of structure and material, the album has been fully binding, and conform to the development trend of packaging, the packaging is also interactive, and eventually the impact on consumer satisfaction degree of the product. Now consumers are