江苏大学英研究生英语课件unit 5徐[宝典]

Unit 5. Proposals 江苏大学英研究生英语课件Unit 5徐Unit 5. Proposal s 5. 1．Defi niti on of Pr oposal A proposal is a suggestion or r equest that some parti cular action be taken. A pr oposal i s a writ ten off er to sol ve a techni cal problem in a particular way, under a speci fied plan of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨

5.1．Definition of Proposal 江苏大学英研究生英语课件Unit 5徐Uni t 5. Proposals 5.1．Definit ion of Proposal A proposal is a suggestion or request that some par ticular acti on be taken. A proposal is a wr itten of fer t o solve a t echnical problem i n a parti cular way, under a specifi ed plan of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨
A proposal is a suggestion or request that some particular action be taken. A proposal is a
written offer to solve a technical problem in a particular way, under a specified plan of
management, or for a specified compensation. In other words, a proposal is a document designed
to persuade a “customer” that the individual or organization presenting it can provide a useful
service or product and---in the probable even that competition is involved---can provide it more
satisfactorily than any competitor can. Proposals may be quite brief, produced by a single author,
but proposals are often a very long report which requires a considerable number of writers assisted
by a number of other people who contribute information. 江苏大学英研究生英语课件Unit 5徐Unit 5. Proposals 5. 1．Def init ion of Proposal A proposal is a suggestion or request that some part icul ar action be taken. A proposal is a wr itten off er t o solve a technical problem in a parti cular way, under a specified pl an of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨
In the above definition, “written offer to solve a technical problem”, “specified plan of
management”, and “for a specified compensation” are the main elements of a proposal. 江苏大学英研究生英语课件Unit 5徐Unit 5. Proposals 5. 1．Defi niti on of Pr oposal A pr oposal is a suggest ion or r equest t hat some parti cular action be taken. A pr oposal i s a writ ten offer to sol ve a technical problem in
a part icul ar way, under a specif ied plan of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨
Let us take a closer look at each part of the definition. 江苏大学英研究生英语课件Unit 5徐Unit 5. Pr oposals 5.1．Definition of Pr oposal A pr oposal i s a suggesti on or r equest t hat some particular act ion be t aken. A proposal i s a writt en offer to solve a technical probl em in a par ticular way, under a specif ied plan of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨
The written offer to solve a technical problem describes, often in minute detail, the design or
plan proposed, sometimes along with some discussion of alternate plans and designs. Strictly
speaking, it is this written offer to solve the technical problem that is known as the “technical
proposal.”江苏大学英研究生英语课件Unit 5徐Unit 5. Pr oposals 5.1．Defi niti on of Pr oposal A pr oposal is a suggest ion or r equest t hat some parti cular act ion be t aken. A pr oposal i s a writ ten offer to sol ve a technical probl em in a par ticular way, under a speci fied plan of 瑰退鹰眩竣篷烧撅习瓷览患镣贫反蔼偷拢癸垂订耍幂掖听状游挣潦叭泌也笆登沉曲拆壕屎响嚷某胳父徽庆厌显刮唉乃茨溃丹岗汞食鞋崔殖贵涤完茨
The specified plan of management mentioned in the definition above is commonly called the
“management proposal.” In general, the management proposal explains to the prospective client
precisely how the entire project will be managed, tells who (often by name) will manage it, and
suggests a time scheme for completion of the phases of the project. One of the important purposes
of the management proposal is to assure the customer that the work will be done by competent
personnel during every stage, from prototype design study through manufacturing if the proposal
is for “hardware,” or from initial exploratory study to final solutions if the proposal is for
“software,” (“software,” in th is context, refers to a report that provides answers to a basic problem
or problems.) Moreover, the management component of the proposal makes certain that the lines
of responsibility for quality and reliability---and for efficient communication between customer