微信公众号盈利模式实现技术的研究 何朗新

深入解析微信公众号盈利模式的机制,通过技术开发实现微信公众号的良性盈利,帮助了大批中小型企业在移动互联网成功转型,让移动电商落地。

广州大学华软软件学院 本科毕业设计

设计题目 系 别 专 业

班 级 学 号 学生姓名 指导教师

广州大学华软软件学院网络技术系

2015年4月

深入解析微信公众号盈利模式的机制,通过技术开发实现微信公众号的良性盈利,帮助了大批中小型企业在移动互联网成功转型,让移动电商落地。

摘要 本论文主要阐述了微信公众账号盈利平台的前台和后台实现过程和关键技术。盈利台主要功能是微信主推广平台的产品，平台返还佣金，实现微信公众账号盈利的过程。盈利平台的搭建，是结合市场上微信公众号的运营方向和盈利模式的探索，以确定系统目标，提出解决问题的详细方案，这是系统建设的重要环节。本论文主要探究微信公众账号的盈利模式的技术实现和研究，论述盈利平台开发在移动电商的重要性，以及演示系统开发过程和重要技术，感受盈利平台在移动电商带给消费者的便利和便捷，帮助人们更加清楚的的认知了解微信在生活中的作用和应用。

关键词 微信公众号 PHP 移动互联网 Apache

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深入解析微信公众号盈利模式的机制,通过技术开发实现微信公众号的良性盈利,帮助了大批中小型企业在移动互联网成功转型,让移动电商落地。

Abstract This paper mainly expounds the WeChat public

account profit platform front and back of the implementationprocess and the key technology. The main function of the platform is

the main profit WeChat promotion platform,platform to return the Commission, the implementation process of WeChat public account profitability. To build

aprofitable platform, is a combination of operations and profit model to explore the market WeChat public number,to determine target system, made a detailed plan to solve the problem, which is an important part of the construction of the system. This paper mainly discusses the WeChat public account of the profit model

oftechnology and research, discusses the development of mobile providers profitable platform in importance, and demonstrates the system development process and the important technology platform in the mobile

businessprofitable, feeling and convenient to bring convenience for

consumers, to help people more clear understanding of the role and application in WeChat in life. This paper mainly expounds the WeChat public

account profit platformfront and back of the implementation process and the key technology. The main function of the platform is

themain profit WeChat promotion platform, platform to return the Commission, the implementation process ofWeChat public account profitability. To build

a profitable platform, is a combination of operations and profit modelto explore the market WeChat public number, to determine target system, made a detailed plan to solve the problem, which is an important part of the construction of the system. This paper mainly discusses the WeChatpublic account of the profit model

of technology and research, discusses the development of mobile providersprofitable platform in importance, and demonstrates the system development process and the importanttechnology platform in the mobile

business profitable, feeling and convenient to bring convenience for

consumers,to help people more clear understanding of the role and application in WeChat in life.

KEY WORDS WeChat public number PHP mobile Internet Apache

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深入解析微信公众号盈利模式的机制,通过技术开发实现微信公众号的良性盈利,帮助了大批中小型企业在移动互联网成功转型,让移动电商落地。

目录

第一章 绪论......................................................... 6

1.1盈利平台开发的背景........................................... 6

1.2研究的意义................................................... 6

1.3论文组织结构................................................. 6

第二章 系统分析..................................................... 7

2.1可行性分析................................................... 7

2.1.1技术可行性 ............................................. 7

2.1.2经济可行性 ............................................. 7

2.1.3操作可行性 ............................................. 7

2.2 需求分析 .................................................... 7

2.2.1功能需求 ............................................... 7

2.2.2技术需求 ............................................... 8

第三章 开发技术及工具.............................................. 9

3.1 前端技术 .................................................... 9

3.1.1 HTML+css3.............................................. 9

3.2 ThinkPHP开发框架简介........................................ 9

3.3 盈利平台运行环境 ........................................... 10

第四章 总体设计.................................................... 11

4.1 设计目标 ................................................... 11

4.2盈利平台框架图.............................................. 11

4.2.1总体流程设计 .......................................... 11

4.2.1前台框架图 ............................................ 12

4.2.2后台框架图 ............................................ 12

4.3平台流程过程................................................ 13

4.4功能实现设计................................................ 14

4.5网站设计.................................................... 16

4.5.1色彩搭配 .............................................. 16

4.5.2 前台页面布局.......................................... 16

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深入解析微信公众号盈利模式的机制,通过技术开发实现微信公众号的良性盈利,帮助了大批中小型企业在移动互联网成功转型,让移动电商落地。

4.5.3 后台页面布局.......................................... 18

4.6数据库设计.................................................. 18

4.6.1 E-R模型 .............................................. 19

4.6.2数据库结构表 .......................................... 20

第五章 模块功能实现设计............................................ 24

5.1盈利平台模块................................................ 24

5.2前台模块功能................................................ 24

5.2.1前台登陆 .............................................. 24

5.2.2文案筛选 .............................................. 26

5.2.3订单结算 .............................................. 30

5.3后台模块功能................................................ 32

5.3.1登录页面 .............................................. 32

5.3.2用户管理 .............................................. 33

5.3.3商品管理 .............................................. 37

5.3.4订单管理 .............................................. 40

5.3.4返款管理 .............................................. 43

第六章 配置编码测试................................................ 46

6.1 配置文件 ................................................... 46

6.2 测试 ....................................................... 47

6.3 系统的运行 ................................................. 47

6.4 系统的维护 ................................................. 48

第七章 总结与展望.................................................. 49

致谢............................................................... 50

参考文献........................................................... 51

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