Media Of China

中国媒体概况 英文版,中国中央电视台

Public Service Media of China

(Simple Introduce)

By: Aohui Zheng 367458 Objectives：

China Central Television（simple name is CCTV）Is one of the official television media of the people's Republic of China, the people's Republic of China on national television. All the programs are broadcast via satellite, with the People's Republic of China the largest audience. CCTV has 45 TV channels, is the world's largest number of TV channel television.

Introduction:

China Central Television (simple name as CCTV) is one of the official television media of the People's Republic of China, the People's Republic of China on national television. In May 1, 1958 September 2nd the official broadcast, the pilot, the beginning of a Beijing television station in May 1, 1978 changed its name to CCTV. All the programs are broadcast via satellite, with the People's Republic of China the largest audience. CCTV has 45 TV channels, is the world's largest number of TV channel television, except for Chinese mainland TV channel, but also through the Internet, satellite broadcast worldwide in various languages including Chinese, international channels. CCTV in the world set up their own reporter Station in Kenya's capital, Nairobi, and Washington American were set up Africa Taiwan and America Taiwan, committed to the development of the international news media. The basic China, covering all regions, is currently the world's most influential Chinese media. The network media is China network television (CNTV).

CCTV is Chinese important news agency, is an important expression of the window will intend and the fact that the party, the government and the people, is the ideological and cultural position Chinese important, is one of the most competitive in today's mainstream media China, a variety of functions, the dissemination of news and social education, cultural entertainment, information services, is one of the channels public access to information. In modern society, the Internet developed, CCTV component in the life of the people of the lower.

CCTV initially formed in the television industry, the pattern of diversification, the Internet, newspapers and movies, audio-visual publishing mutual support multimedia publicity, advertising business and industry development. Since the reform and opening up, the rapid development of CCTV, change rapidly. The total number of Taiwan more

than 400 columns, aired on the amount of up to 270 hours, which made the program

中国媒体概况 英文版,中国中央电视台

accounted for 75.31% of the total amount of broadcasting, the use of dialect, English, law, West, a Russian, six languages and Cantonese, broadcast at home and abroad. The population coverage rate of 90%, an audience of over 1100000000 people. Chinese international channel, English news channel transmitted via satellite to cover the world, Spanish international channel, French international channel, international Arabic has covered Europe, South America, Middle East, North Africa and other countries and regions. In 2004, CCTV invested by the central digital TV Media Co. Ltd. has built two high level digital TV channel -- overseas drama channel and overseas entertainment channel, has now landed in North America.

Chapter 1+2:

With the large international TV media are different, CCTV Chinese countries

belonging to the unit business system, according to the Central Propaganda Department, SARFT directly accept the deployment, management, so it is generally not regarded as CCTV public broadcaster. The CCTV enterprise management mode, to position itself as a propaganda agency, is the "mouthpiece of the party, government and people" "". At the same time, because of the unique position and influence of CCTV, CCTV and the CCTV news event itself and also often become the focus of media attention to the other. CCTV is now the national level institutions, set up 16 deputy director level center, including office, office of the editor in chief, personnel office, finance office, Party committee, news center, overseas program center, educational programs, entertainment center, commercial center of economic information center, sports center, youth center, network communication program the office of technology management, technology center, production center, broadcast transmission center. There are 3 units directly under the level, including the monitoring room, the audit department, Chinese TV Newspaper; and new Taiwan site construction office. CCTV news channel produced by the news center. CCTV movie channel from the movie channel program production center management, directly under the State Administration of press and publication. CCTV military - agriculture channel military program by CCTV military program production center, agricultural program by Chinese agricultural film and television production center, CCTV is responsible for broadcast.

CCTV: Chinese including units directly under the TV production center, founded in October 18, 1983, professional institutions of national television production; Central Newsreel and documentary film studio (CCTV new film production center), 1993 transferred to the production of documentary films, film, and bear the program for

Taiwan; Beijing science and education film studio (CCTV, film production center, 1995) under the shooting, educational films, and undertake the program production, animation production; China International Television Corp, established in 1984, for the CCTV business fully owned company, including film and television production, sales, network communication program, advertising and marketing, tourism development, market

research, industrial development; Central Satellite Communication Center, established in 1995, is responsible for the satellite TV scrambling operation; the central digital TV Media Co. Ltd., founded in 2003, is responsible for the central digital pay TV platform operation, market operation for CCTV pay TV channel; Chinese Philharmonic Orchestra, under the 2004, the domestic first-class Orchestra.

Most of the funds from the CCTV advertising revenue, according to the Ministry of finance to give preferential policy responsibility, strict implementation of the "two lines

中国媒体概况 英文版,中国中央电视台

of revenue and expenditure". In recent years, CCTV innovation efforts, constantly improve the quality of programs, the audience share remained at about 30% of the national audience market. At the same time pay full attention to the investigation of audience market and advertising market, adhere to the "customer-centric", the

implementation of the "large and hold small" policy, advertising and marketing services of professional norms, good market feedback, corporate advertising enthusiastically. CCTV advertising revenue basically is held in the national television advertising revenue is about 1/3 of the total. Greatly, CCTV continued advertising revenue growth, from another side proved in recent years to reform, publicity column and program innovation. The main program of CCTV .Top 7：

"News broadcast" 19:00 daily broadcast, and news channel and broadcast machine, 30 minutes long. Daily two news anchor

"Focus" is China CCTV (CCTV) news commentary Department opened the TV news commentary, Beijing time nineteen thirty-eight every night in the CCTV-1 channel and CCTV-13 news channel broadcast program and machine, 17 minutes long. "Focus"

opened in April 1, 1994, CCTV is one of the highest ratings in column Chinese, is a sign of China TV news commentary column.

"News 30" launched in 1991 July, the daily noon 12:00 12:30 broadcast, 30 minutes long, daily two news anchor.

"Approaching science" program launched in June 1, 1998, CCTV is the first large-scale science program. July 9, 2001 science channel CCTV broadcast, "approaching

science" as the main part into ten sets in the evening prime time television. "Approaching science" produced a large number of high-quality TV programs in science and

technology, all kinds of awards in the award-winning program, repeatedly praised the party and state leaders, it has become a banner China TV Science.

"Windmill" is the key column of CCTV youth center, this column is not only in the broadcast on 'keep high ratings, but also in the community also has a good reputation. Officially launched on June 1, 1996, the number of the revision of the development so far, has become the China most influential children's television program. This column is ranked seventh in the 2002 CCTV whole section of the overall ranking, in Taiwan the column selection also has won the first prize of excellent column.

"Open doors" is CCTV launched a new game quiz show. The program encourages ordinary people to realize their way through the game to pass through or romantic, or brave, or crazy dream family, through a variety of artistic means, mining humanity show ordinary people confidence, brave, enterprising, friendly, emotional resonance and

audience. "Open doors" absorbing the new elements of the program, and the localization of China completely according to the needs and aspirations of the audience, the China quiz shows into the puzzle of the times.

"Cartoon city" (now known as "the first animation Park") is Chinese very famous cartoon TV program, run since 1994 to 1999, has more than 800 sets of animated film premiere. In addition to the cartoon network, this column is often to be lively and vivid editing form, through 4 channel CCTV, the China and foreign latest animation and all little-known cartoon industry information. Play a positive role in promoting this column for China and international animation industry development. After 10 years of operation, "cartoon city" of 4~14 audience share reached 5.4% on average, share 4~6 years with an

中国媒体概况 英文版,中国中央电视台

average of 11.7%, equivalent to 35% children watching TV every day will lock the "cartoon city". It has grown into the most competitive programs for children.

The under the company

China International Television Corporation: Is a wholly state-owned company

invested by CCTV in 1984, CCTV program copyright global sales agents and overseas copyright China TV program Export Association of exclusive agents, is the only

approved by the government department in charge of the overseas satellite TV agency business of the company, is the largest domestic audio-video market video publishers. CTV media: Is made by the Wuxi town of Taihu, Beijing screen car rental companies, Beijing electric company, Beijing future development of high-tech television advertising company, China International Television Corp and other five corporate listing Corporation.

China TV production center: Founded in October 18, 1983, is specialized in the CCTV television drama production unit.

China Network Television: Is Chinese national network TV broadcast institutions, with audiovisual interactive network video public service platform as the core, financial network characteristics and the characteristics of television in one of the globalization, multi lingual, multi terminal.

Chinese TV Newspaper: Only for domestic and foreign issued a national TV

Newspaper sponsored by CCTV. The main forecast, on CCTV and China city TV

program, also published 31 National Taiwan satellite program, each to the public at home and abroad in about 4000000, China is one of the largest newspapers.

Beijing science and education film studio: One of the major manufacturers of science education China the film specially filmed. March 12, 1960 was established in Beijing. Xinying studio editor: Xinying studio is Chinese production news documentary film factory, since its establishment in 1953, it is to record the film record of the historical process of development of the Republic of china. 1993 transferred to CCTV, the

production of documentary film, combined with the production of television programs, to record, dubbed film, film and television drama film the coexistence of production mode, become the "CCTV new film production center".

The Central Satellite Communication Center: The central satellite communication center is directly under the State Administration of Radio Film and television, by the institution of the management of CCTV. The center was established in 1995 approved by the central office of the committee.

Viewing the situation, the role in the media system. First, in mainland of China

China CCTV as a national official television station of the people's Republic of China, has irreplaceable advantages in Chinese, great influence, and widely. One of the main channel of CCTV is also, people understand the information and news, in some remote areas or even the only source. The CCTV program ratings has maintained a high level. In mainland China, China CCTV now offer 21 sets of open broadcast television

programs, and has two high-definition television channel. At the same time offered more than 20 digital pay TV channels and 28 network television channel. Network TV

channels including news, CCTV, attention, tourism, historical record, English, acrobatics, drama, variety, crosstalk, meteorology, science and technology, Food, comedy, music, sports, life, fashion, animation, drama, children, education, economic, legal, games, drama, magic, character etc.. The content covers almost all areas of social life.

中国媒体概况 英文版,中国中央电视台

Second, Hong Kong Macau

Macao Australia wide vision through terrestrial digital TV broadcast platform CCTV-13 news channel, CCTV-News English news channel and CCTV-9 English Channel record. In addition, Macao cable TV can also watch CCTV-1 (domestic satellite open edition), CCTV-4 program. Macao TV sports channel during the Olympic Games, the Olympic Games will be aired, but since the beginning of the Beijing Olympic Games, the Olympic Games in Macao area has been all CCTV copyright, CCTV to broadcast the Olympic Games without a landing in Macao broadcast channel, the CCTV authorized Australia wide vision during the Olympic Games broadcast CCTV-5. TDM will broadcast in Cantonese commentary during the match.

In Hong Kong and the mainland residents of border areas can rely on to receive

antenna from the mainland signal, but with the opening of the 2010 Asian Games, many places downtown can rely on to receive a fishbone antenna, but some local transmission stations near Hong Kong area, it is difficult to receive CCTV-1. The premium cable is attached to the CCTV-4, CCTV-11, CCTV-13 and CCTV-NEWS, as well as in Hong Kong two free TV tvb pearl and Asia International TV station also broadcast over two hours from Monday to Friday English news channel (CCTV-NEWS) program, broadcast time for daytime, early morning is the day of the "news broadcast" recording "news 30". Since the emergence of digital terrestrial television, a broadcast channel with SD CCTV-4 Asia Television, 2011 March broadcast of CCTV-1 Hong Kong version, broadcast program is different from the mainland version, and Hong Kong radio digital television 33 from January 13, 2014 began to broadcast CCTV-9 international version of the HD version.

Chapter 3:

China network television (simple name as CNTV), is Chinese national network TV broadcast institutions, with audio-visual interaction as the core, financial network characteristics and the characteristics of television in one of the globalization, multi

lingual, multi terminal public service platform. Will give full play to the double platform TV platform and network platform advantages, the major international and domestic political, economic, social, cultural, sports and other activities and events were reported and spread fast, real to network audio-visual form; at the same time focus to provide users worldwide including live video, VOD, upload, share, search etc. inside, convenient "fully functional" service, become public information network video entertainment platform by the user's favorite.

China's national network TV broadcast mechanism is to audiovisual interactive

network video public service platform as the core, financial network characteristics and the characteristics of television in one of the globalization, multi lingual, multi terminal. China network television will give full play to the double platform TV platform and

network platform advantages, build a network video in our country has the credibility and authority of the interactive communication platform for domestic and international major political, economic, social, cultural and sports activities and events were reported and spread fast, real to network audio-visual at the same time to form; to provide users worldwide, including live video on demand, upload, search, share, convenient "fully functional" service, become public information entertainment network by the user's favorite video platform.